Mr Brian Boyd - PAYCE Apartments - Sydney.

  • PAYCE Head Office, Sydney NSW. PAYCE Head Office 2020-06-24

The Property Development Industry Digital Transformation – Off the Plan Apartment Sales in the Age of COVID – 19

PAYCE Managing Director Brian Boyd comments on the adaptive responses being undertaken within the Property Development industry to keep projects moving forward with positive outcomes.

The Adaptation of Digital Platforms has been Swift and Successful – Brian Boyd

A digital transformation is well under way within the Property Development industry as the world navigates through this tumultuous period.

The industry has quickly leveraged digital platforms to perform video inspections, online auctions and indeed to close sales using digital contracts. Many of the digital platforms and methods have been available for some time and social distancing has given rise to their application on a larger scale.

PAYCE and Boston Marketing are Driving the Digital Initiative Forward – Brian Boyd

Boston Marketing is selling off the plan PAYCE apartments for the award-winning Melrose Park North project in Sydney using the above described methods with continued success.

Managing Director Rhys Morgan has confirmed the company will soon launch an online Sales Journey for the Melrose Park North project which will envy a physical walk-through experience. Offered with a "Share and Earn" program, the soon-to-be-released online Sales Journey will reach out to buyers and encourage community and family distribution of key information related to PAYCE apartments for sale at Melrose Park North.

"Technology today can offer compelling experiences for potential purchasers of off the plan apartments," Brian Boyd said. "The Melrose Park North online Sales Journey module being developed by Boston Marketing is due for release soon and will certainly impress the marketplace." Mr. Boyd added.

Off the Plan Sales of PAYCE Apartments are now a mix of Digital Transactions and In-Person Purchases – Brian Boyd

The Melrose Park North Display Suite is receiving good visitation levels with social distancing and sequenced cleaning/sanitising being applied correctly. This coincides with increased visitation to both the Boston Marketing and Melrose Park websites and an uptick in online inquiries. Video meetings with potential apartment purchasers are becoming the norm for the sales team and the rise of digital contracts has added the ability to close sales in real time.

PAYCE MD Brian Boyd is keeping well abreast of the transformation and can see the increase in digital, off the plan PAYCE apartments under offer at Melrose Park North. "There is now a real mix of transaction types being seen," Mr. Boyd noted. "The release of the Melrose Park North digital Sales Journey will offer our clients an enhanced view of the project including the PAYCE apartments, retail/commercial hubs and community aspects." Brian Boyd finished.

Contact Boston Marketing for more information.



Founded in 1978, PAYCE has many years of experience in using a process of urban renewal and innovation to design and create communities which are both functional and aesthetically pleasing. The company has built up a reputation for building apartment developments and commercial precincts which integrate retail, residential and commercial developments within one area, transforming the way people use spaces to interact with the environment and each other. PAYCE is 100% committed to social equity and demonstrates this by providing sponsorship and other resources to industry initiatives, awards and local community groups.

  • Brian Boyd – Managing Director of PAYCE Consolidated Limited Sydney NSW
  • PAYCE Apartments – PAYCE Consolidated Limited, Sydney Property Development Company
  • Brian Boyd – PAYCE Apartments and Property Developments in Sydney
  • Property development companies in Sydney